4/26/2023 0 Comments Graphisoft logoSome of Adobe Firefly’s models will be hosted on NVIDIA Picasso. The partnership also has an element of fun too as Adobe also introduces Firefly, its new family of creative generative AI models. Adobe and NVIDIA, along with 900 other members of the CAI, support Content Credentials so people can make informed decisions about the content they encounter. CAI adds to content at the point of capture, creation, edit, or generation, so that viewers can ascertain when content was generated or modified using generative AI. Adobe and NVIDIA Content Authenticity InitiativeĪdobe founded the CAI (Content Authenticity Initiative) to develop open industry standards for establishing attribution and content credentials. NVIDIA Picasso lets users build and deploy generative AI-powered image, video, and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities to speed up productivity for creativity, design, and digital simulation through simple cloud APIs. Adobe is also developing new generative AI services to assist in the creation of video and 3D assets and to help marketers scale and personalize content for digital experiences through advancing end-to-end marketing workflows.Īnother aim is to ensure the commercial viability of the new technology. One of the ideas behind the partnership is to address misinformation and fakes, through a process of digital content provenance. We’re thrilled to partner with them on ways that generative AI can give our customers more creative options, speed their work, and help scale content production.” Adobe and NVIDIA partnership priorities “Generative AI provides powerful new tools to empower unprecedented creativity,” “With NVIDIA Picasso and Adobe tools like Creative Cloud, we’ll be able to bring the transformational capabilities of generative AI to enterprises to help them explore more ideas to efficiently produce and scale incredible creative content and digital experiences.”Īdobe Chief Strategy Officer and EVP, Design and Emerging Products, Scott Belsky added, “Adobe and NVIDIA have a long history of working closely together to advance the technology of creativity and marketing.
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